Overview
One way to fight fast fashion is to stop supporting the companies contributing to it. Some of these brands you may not even realize are harming the environment and abusing labour conditions. We’ve compiled a list of brands that are some of the worst contributors to fast fashion:
Top Shop
Primark
Rip Curl
Urban Outfitters
Fashion Nova
Shein
Boohoo
MissGuided
Zara
ASOS
Top Shop
Topshop's business model is unethical. By producing large amounts of clothing, Topshop isn't contributing to the fight against fast fashion, but rather contributing to the problem. Not to mention the clothing is poorly made and contains harmful microfibers and cheap toxic dyes.
Because of its high demand and fast-paced work environment, it is hard to see Topshop becoming sustainable without quitting fast fashion. Not to mention, TopShop isn't very transparent when it comes to labour conditions/regulations. Their customers are unaware of the processes they use when it comes to their workers. Because of these reasons, Topshop isn't contributing to the well-being of its customers and environment.
Primark
Primark’s potential practices and initiatives would make their company more ethical, and would definitely benefit the well-being of the environment and company. However, Primark has made such a negative impact that it would be too difficult to decrease their damage as a fast fashion brand.
They don't use eco-friendly materials, and emit greenhouse gasses and waste.
Not to mention, they don't disclose exactly how their clothes are being made. The customer should know where their clothes are being made and in what conditions.
Rip Curl
Rip Curl is not environmentally friendly enough. They have made efforts to become more eco-friendly and sustainable, but the company does not disclose the important information about its labour conditions and environmental policies and what the impact of their clothing has on the environment.
Urban Outfitters
Urban Outfitters is extremely popular among a great deal of people. The question lies with if they're environmentally and ethically conscious enough. Urban stated that they wanted to become more ethically aware, yet has made no promises or commitments to fix this problem or reduce their greenhouse gas emissions. They failed to set policies associated with water usage, and ethical progression.
Fashion Nova
As a customer, you have a right to be aware of the policies surrounding each company. Fashion Nova doesn't clarify their information regarding their environmental policies, making it potentially damaging to the environment.
Fashion Nova also doesn't publish information regarding labour regulations or gender equality, so the customer is unaware of important information.
Shein
Shein has been discovered to lack important information regarding its labour regulations and environmental policies, along with how it affects animals. They also produce mass amounts of clothing containing toxic microfibers and harmful cheap dyes. Since Shein is one of the biggest and most popular fast fashion chains, efforts to be environmentally and ethically progressive are in order.
Boohoo
Boohoo is known to be one of the least sustainable fashion brands in the United Kingdom. But what exactly makes Boohoo so unethical?
For starters, Boohoo uses harmful materials in their clothing, which damages the environment. Along with that, they aren't very transparent with any of their environmental policies and plans for progressing. There has been no evidence stating that Boohoo is working towards reducing greenhouse gasses and other harmful chemicals. Because of this, Boohoo is not contributing to the well-being of the environment and humankind.
MissGuided
MissGuided doesn't provide its customers with relevant policies pertaining to environmental impact and labour conditions. As customers, this can be concerning being unaware of how the clothes are made and in what conditions they are made in. Not to mention there is no evidence of MissGuided improving its environmental impact.
Zara
Although Zara has made the effort to set a goal to reduce greenhouse gas emissions within their own facilities, there is no published information regarding evidence that this has taken effect. With the mass amounts of clothes produced due to new trends, it is difficult to tell whether Zara will be able to become more environmentally friendly.
ASOS
ASOS, also know as (AS SEEN ON SCREEN), isn't completely true to its slogan. What you see on the screen is just the clothing, it doesn't include the environmental damage that ASOS contributes. ASOS uses harmful materials in their clothing with no sufficient evidence to show that they're taking steps to improve it. They don't disclose their labour conditions or regulations either. Your clothes could very likely be coming from sweatshops.
What Can You Do?
It's strange to think that the stores you may have shopped at willingly could have such a big impact on the environment and its life. By choosing not to support the brands contributing to fast fashion, you are fighting it and creating a healthier and more conscious life for yourself, and others around you.
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